Creative Strategist, Public Art, Event Production, Copywriting, Client Management, Project Management

The Fair Chance Hiring campaign was relaunched by LA County’s Department of Economic Opportunities in 2023 to educate Los Angeles businesses on the benefits of hiring system-impacted individuals and to encourage them to prioritize qualified, job-ready candidates in their hiring process.

I developed the strategy for LA County’s Fair Chance Hiring program, including the creation of an ephemeral art installation unveiled at the press event and later reinstalled in County buildings. I led research and analysis of national Second Chance hiring programs and crafted a campaign narrative blending human-centered storytelling with data-driven insights. Overseeing a multidisciplinary team, I directed photography, interviews, and editing to integrate these stories into the installation and campaign materials.

This campaign successfully achieved its goal, with over 100 businesses committing to Fair Chance hiring.