I’m Pascale—a native New Yorker who has always embraced the road less traveled. Having lived in three of the world’s cultural capitals, I bring an international perspective and a wealth of stories. Guided by curiosity, creativity, and a passion for meaningful connections, I’ve worn many hats—strategist, marketer, client liaison, public art producer, and small business owner—blending these roles into a unique and dynamic skill set.

I thrive at the intersection of social justice, arts & culture, place and community building. Over the past 20 years, I’ve developed campaigns for global brands like Volvo, Pfizer, and T-Mobile, spearheaded communications and programs for nonprofits and government agencies, and driven art-forward initiatives and partnerships for social impact movements. I also founded Ryze Project, a venture dedicated to uplifting artisans and their craft. Throughout my career, I’ve worked with teams in English and Spanish, further enriching my diverse approach to storytelling, strategy, and cultural relevance.

My work is about impact—bridging ideas, people, and purpose to create lasting change.

wanna know more about me?

I’M CURIOUS ABOUT:

  • Leveraging art, culture, and design as powerful tools to educate and drive meaningful change on progressive social issues.

  • Building a world rooted in gender and racial equity to enhance our shared quality of life.

  • Engaging communities in civic art and culture projects that enrich both their quality of life and the vitality of their neighborhoods.

  • Exploring how thoughtfully designed public spaces can foster stronger communities, deeper connections, and greater trust.

  • Transforming Los Angeles into a city with greater access to equitable mobility options for all.

I ENJOY:

  • Building new programs and processes from the ground up while turning ideas into impactful realities.

  • Leading multidisciplinary stakeholders and partners to drive successful program execution.

  • Pitching strategic concepts that not only excite my clients but also clearly demonstrate the impact and value they bring to achieving their objectives.

  • Leading dynamic brainstorming sessions that spark a few great ideas.

  • Movement—dancing, gardening, and beginning my day with slow, grounding yoga followed by 30 refreshing laps in the pool.

I LOVE WORKING WITH:

  • Teams driven by a shared passion for building a more equitable and just world.  

  • Empathetic leaders who prioritize their team while striving to create meaningful impact through their work.

  • Organizations that deeply understand their audience's needs and effectively fulfill them through their services.

  • Designers, artists, and creatives who harness the power of art and culture to spark dialogue and drive social change.