Ryze Project
Co-Founder, Business Development, Strategy, Marketing, Branding, Merchandising
I co-founded a small business that grew to serve over 4,500 repeat customers nationwide over six years. I spearheaded the business growth strategy, overseeing budget, sales, communications, and annual giving initiatives. Under my leadership, we scaled the brand from online and pop-up opportunities to establishing wholesale partnerships with museum shops and design stores.
Design with a purpose
Our mission was to bring a curated, exclusive collection of handcrafted, design-forward wares from 30+ European artists to the U.S. market—while giving back to causes that support the arts and future creators in Los Angeles.
We inspired those who appreciate design, craftsmanship, and unique objects, creating a space where every piece had a story. We believed that well-designed products could leave both a profound and tangible impact on everyday life.
Poco a Poco campaign
We launched a merchandise line and campaign designed to embody our brand values—slow living, simplicity, artisanal craftsmanship, storytelling, and support for the arts. Beyond building brand awareness, the campaign encouraged those wearing our products to share the meaning behind them, sparking conversations about our mission and the brand itself.
