The Safer at Work campaign educated businesses, employees, consumers, and community members on their shared responsibility in following COVID-19 safety protocols—while also supporting the recovery of the local economy.

I led the creative development and execution of the campaign, starting with the review and adaptation of complex LA County Public Health Orders and Business Reopening Protocols into clear, accessible marketing materials with a polite, friendly, and optimistic tone. The campaign featured a robust resource hub for businesses and employees, public art interventions—including a mural and wheat pastes—and commissioned small businesses to create original art that reinforced the campaign’s messaging while generating unique, engaging content.