hi! hola!
I’m Pascale—a native New Yorker who has always embraced the road less traveled. Having lived in three of the world’s cultural capitals, I bring an international perspective and a wealth of stories. Guided by curiosity, creativity, and a passion for meaningful connections, I’ve worn many hats—strategist, marketer, client liaison, public art producer, and small business owner—blending these roles into a unique and dynamic skill set. I thrive at the intersection of social justice, arts & culture, place and community building.
how I can help
CREATIVE STRATEGY
I thrive on crafting creative strategies, visuals and messaging that educate and impart key information to drive action for programs, campaigns, and organizations looking to stand out and deliver measurable impact.
COMMUNITY BUILDING
Strong communities and clear communication are key to addressing today’s social challenges. I’ve led diverse partner networks in anti-hate and mental health movements, driving collaboration and action.
CLIENT MANAGEMENT
I tailor my client services to a broad spectrum of professionals—program officers, civil servants, emergency responders, nonprofit leadership, and small business owners—adapting to their unique needs and industries.
PROJECT MANAGEMENT
Starting my career at leading global ad agencies, I have a strong foundation in project management. I take pride in my organization, foresight, and ability to drive projects seamlessly from conception to completion.
PRODUCTION
I’ve spearheaded the production of 360° corporate campaigns along with cultural, fundraising, and pop-up events. Additionally, I’ve produced and edited books, magazines, toolkits, zines, merchandise, and public art.
PUBLIC ART
I’ve strategized and produced 5 public murals, organizing over 25 public workshops, community painting sessions, and unveiling events. These projects strengthened community ties and celebrated the cultural diversity of LA County.
MARKETING
As a trained marketer, I approach every project as both an observer and a storyteller, blending creativity with analytics to craft strategies that engage target audiences and meet their needs.
BRANDING
I thrive in design and visual storytelling. Whether building a brand from the ground up or leading a rebrand, I bring passion, a sharp eye for aesthetics, and strategic insight to crafting a strong brand architecture.
MERCHANDISING
As a small business owner of a design brand, I gained firsthand experience in building retail and wholesale merchandise collections. I’ve applied these skills to social justice programs, creating impactful, mission-driven products.
clients
client testimonials
“(…)She brings an outside, creative, community-attune sensibility, but also she dives deep and listens, so she can develop an understanding of the inner workings and needs of a client. I’m a huge fan of her marketing sensibility, her style of working and the results, and of her as a person. ”
— Kristin Freidrich, Director of Communications, LA County Department of Arts and Culture
“(…)Pascale's meticulous attention to detail and refined taste ensured that every aspect of our events was executed flawlessly. Her ability to stay focused and tackle challenges head-on, combined with her professionalism and passion, make her an invaluable asset to any team or project.”
— Audrey Salzburg, Executive Director, Ryman Arts